The exposure the Sotheby's International Realty brand offers is unequalled by any other agency servicing Vermont and New Hampshire today. While traditionally local, today’s market for real estate has become national and even global. A buyer may come from across the street or from across the globe. Therefore our goal is to cast the widest possible net for qualified buyers in all the places they are looking to purchase real estate.
Our 2015 marketing strategy is all about making impressions worldwide and establishing true consumer engagement. It’s about leveraging exposure, innovation and international impact to showcase the listings we represent to a broad audience of consumers that value the unique. To create a true global impact that is primed to deliver 800 million impressions through innovative programs and deep relationships with iconic international brands and to provide universal exposure for the homes we represent centering on invaluable relationships with the world’s most pre-eminent media powerhouses in both the print and online arenas.
Our local site FourSeasonsSIR.com provides both ease of use and relevant market information. Our web site is unique in its “Profiling” feature, which keeps buyers informed by e-mail of properties that suit their criteria. This feature draws young, affluent and technologically fluent buyers; demographics well suited to your property. And our office referral network is located throughout the finest real estate markets around the globe which aids us in attracting additional exposure.
Nearly 98% of all homebuyers start their search on the internet so let’s take a closer look at the associated media strategies that will be deployed, many of which include exclusivity for the Sotheby’s International Realty® brand…
SothebysRealty.com is the main listing portal for our brand. This website in turn syndicates to a network of sites including the New York Times, Wall Street Journal, and James List. These sites attract tremendous interest from qualified buyers around the globe. Additionally, we have a proprietary relationship with the New York Times, Architectural Digest and Wall Street Journal and banner advertising throughout their websites. Our competitors simply do not have this exclusive access.
Once a month our clients will receive a report indicating how many times their property has been viewed over the past 30 days on each website in the Sotheby’s International Realty® program on which it appears. The report also includes such data as the top 10 cities where views are coming from.
Where appropriate, we utilize local print to expose our listings on a regular basis. Four Seasons Living is our company lifestyle and property guide magazine; copies are distributed throughout New Hampshire and Vermont and are distributed to network offices throughout the Northeast United States. Reside is Sotheby’s International Realty’s® lifestyle and property guide magazine. Each issue features up to 10 pages of luxury lifestyle and real estate editorial including a region specific article. Each edition features an exclusive gallery of listings represented by the Sotheby’s International Realty® network. The Northeast Edition will be inserted into the Wall Street Journal targeting readers in the Northeast and Boston Markets. Additional print publications we work with are The New York Times, The Wall Street Journal, Boston Magazine, and the Dartmouth Alumni Magazine, a national magazine with a regional focus.